Abstract

Research about the role of Eastern religion in entrepren- eurial intention is sparse. As individuals tend to integrate their religious beliefs with venturing intentions, there is a greater call on religion and entrepreneurial intention research to understand entrepreneurial activity more fully. Drawing from qualitative case studies, this study examined 13 Buddhist entrepreneurs to consider 'How does Buddhist religion impact on entrepreneurial intention?' Findings revealed that entrepreneurs applied the Noble Eightfold Path of Buddhism in terms of ethical conduct (Sīla), mental discipline (Samādhi), and wisdom (Paññā) to their venturing intentions. These findings showed Buddhist religion plays an important role in understanding how entrepreneurial action unfolds. This study, therefore, contributes to understanding how entrepreneurial intention is shaped by the interaction between the entrepreneur and Buddhist religious context.

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