The Impact of Big Data Technical Skills on Novel Business Model Innovation Based on the Role of Resource Integration and Environmental Uncertainty

Bingqin Dai,Wenquan Liang

doi:10.3390/su14052670

Bingqin Dai, Wenquan Liang

Open Access

https://doi.org/10.3390/su14052670

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Abstract

Taking the dynamic capability theory as the research framework, using a two-stage questionnaire survey and 318 Chinese enterprises as samples, this study investigates the impact mechanism of big data technical skills on novel business model innovation, as well as the mediator of resource integration and the moderator of environmental uncertainty. The hierarchical regression results show that: (1) big data technical skills have a significant positive impact on novel business model innovation; (2) resource integration is a partial mediator between big data technical skills and novel business model innovation; (3) environmental uncertainty regulates the relationship between big data technical skills and resource integration, that is, the higher the environmental uncertainty, the stronger the positive relationship between big data technical skills and resource integration; (4) environmental uncertainty has no significant moderating effect on the mediating role of resource integration between big data technology skills and novel business model innovation. The conclusion of this study develops the driving factors of novel business model innovation and provides theoretical guidance for enterprises to improve the innovative activities of novel business models by using big data technology skills.

Highlights

IntroductionBusiness model innovation is a system that clarifies value creation, value exchange, and value acquisition [1,2], and is the key for enterprises to realize sustainable development [3,4]
In order to enhance the situational research of big data technical skills, this study proposes that environmental uncertainty may be the boundary condition affecting the relationship between big data technical skills and resource integration
This study focuses on thea same time, this study focuses on the context skills and constructs context of big data technical skillsaccording and constructs a regulated intermediary model according regulated intermediary model to relevant theories which helps to reveal the to relevant theories helpsconditions to reveal the internal process andtechnical boundary conditions internal process andwhich boundary of the role of big data skills, enrich of role ofresults big data technicalthe skills, the research resultsbusiness regarding the effect of thethe research regarding effectenrich of antecedents on novel model innovaantecedents on novel business model innovation, and provide some practical guidance tion, and provide some practical guidance and enlightenment for enterprises to enable and enterprises to innovation enable themactivities

Summary

Introduction

Business model innovation is a system that clarifies value creation, value exchange, and value acquisition [1,2], and is the key for enterprises to realize sustainable development [3,4]. This study focuses on the novel type of business model innovation, which realizes value creation by redesigning the constituent elements and their combinations. Novel business model innovation can maximize value gains by increasing product value and reducing value creation and value exchange costs [5] to obtain competitive advantages [6]. Li et al [7] have shown that in the process of implementing novel business model innovation, changes in the external environment and resource conflicts will lead enterprises to face great environmental uncertainty. It is of great significance to explore how big data technical skills affect novel business model

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Conclusion