The Impact of Big Data Quality on Sentiment Analysis Approaches

Abstract

Human beings share their good or bad opinions about subjects, products, and services through internet and social networks. The ability to effectively analyze this kind of information is now seen as a key competitive advantage to better inform decisions. In order to do so, organizations employ Sentiment Analysis (SA) techniques on these data. However, the usage of social media around the world is ever-increasing, which considerably accelerates massive data generation and makes traditional SA systems unable to deliver useful insights. Such volume of data can be efficiently analyzed using the combination of SA techniques and Big Data technologies. In fact, big data is not a luxury but an essential necessary to make valuable predictions. However, there are some challenges associated with big data such as quality that could highly affect the SA systems’ accuracy that use huge volume of data. Thus, the quality aspect should be addressed in order to build reliable and credible systems. For this, the goal of our research work is to consider Big Data Quality Metrics (BDQM) in SA that rely of big data. In this paper, we first highlight the most eloquent BDQM that should be considered throughout the Big Data Value Chain (BDVC) in any big data project. Then, we measure the impact of BDQM on a novel SA method accuracy in a real case study by giving simulation results.