Abstract
ABSTRACT We explore how being named the top party school by the Princeton Review affects the U.S. News and World Report ranking, the peer ranking of an academic institution, and the academic profile of the university. We find that ‘winning’ the title of top party school lowers both the overall ranking and the peer ranking at the school. Additionally, the academic quality of students enrolling at the institution decreases. Our results suggest that the publicity of being named the top party school enhances a school’s undesirable reputation, as measured by lowered rankings, and influences student enrolment decisions, particularly (and negatively) among top academic performing students.
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