Abstract
ABSTRACT This study aims to obtain empirical evidence regarding the effect of halal certification, halal awareness, and food quality on purchase intention. This study uses a quantitative approach with a questionnaire. The population of the research was UNAIR students for the 2020 academic year with a sample of 376. This study used a linear regression analysis technique using the SPSS application. The results of this study indicate that all three variables have a positive effect on purchase intention. Keywords: Halal Certification, Halal Awareness, Food Quality, Purchase Intention. ABSTRAK Penelitian ini bertujuan untuk memperoleh bukti empiris mengenai pengaruh sertifikasi halal, kesadaran halal, dan kualitas makanan terhadap niat pembelian konsumen. Penelitian ini menggunakan pendekatan kuantitatif dengan kuesioner. Populasi dari penelitian adalah mahasiswa UNAIR tahun ajar 2020 dengan sampel sebanyak 376. Penelitian ini menggunakan teknik analisis regresi linier dengan menggunakan aplikasi SPSS. Hasil dari penelitian ini menunjukkan bahwa dari tiga variabel semua berpengaruh positif terhadap niat pembelian konsumen n. Kata Kunci: Sertifikasi Halal, Kesadaran Halal, Kualitas Makanan, Purchase Intention.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
