Abstract
As Tesla advances in technology, Tesla is expeditiously embarking on exploring an emerging field, driverless technology. Due to the current instability of driverless technology, driverless systems are not commonly used at the moment. Nevertheless, its impact on Tesla can not be neglected. Therefore, this study focuses on the impact of the emergence of autonomous driving on Tesla. Specifically, this paper explores the impact brought about by autonomous driving by collecting statistical data, gathering real-life cases, and analyzing the information. However, the research illustrates that Tesla’s Autopilot is a double-edged sword. It damages the reputation of Tesla while offering the huge potential for gaining tremendous revenue in the present and future. In the long run, the scales are tipped in favor of autonomous driving technology. Thus, persisting in exploring the field of driverless technology will speed up the promotion of Tesla.
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