Abstract
Augmented Reality (AR) is currently one of the most popular technologies among global technological applications. Aside from completely immersing the user in a synthetic environment in which the user cannot experience the real world around herself, as Virtual Reality (VR) technology does, AR superimposes the computer-generated data while allowing the user to enhance her perception of reality and of the surrounding. Furthermore, AR has many application areas, varied from medical treatment to educational purposes. Particularly, AR technology is employed in tourism sector, increasing the involvement of touristic activity while diversifying the bundle of tourism experiences. The literature, however, is insufficient, in terms of capturing the main impact of AR technology on the satisfaction levels of tourists. This paper aims to fill the gap by investigating the past literature on AR technology and then presenting a naive model where the significant effect of AR technology can be seen on the basis of tourist satisfaction.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
