Abstract

This article explores the impact of ambivalent sexist attitudes at the national, social, and individual levels. To begin from the definition, development, and significance of ambivalent sexism theory, by exploring the perceptions of hostile and benevolent sexist attitudes on male and female beliefs about well-being, life satisfaction, parenting responsibilities and housework assignments, and interpersonal status and behavioral responses to study society's pervasive ideology of poor outcomes between women's identities and successful performance in roles. It is important to note that both benevolent and hostile sexism harm gender equality because they harm men, women, and non-binary people based on traditional gender stereotypes that mask social biases, and even these normative standards of behavior can further promote gender bias. This study explores the impact of ambivalent sexism on male and female individuals and their relationships, hoping to contribute some theoretical research to future science development and progress, thereby promoting the spread of gender egalitarianism.

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