Abstract

In the theories of communication and information, the way in which many audiovisual products have linked violence to sexual-affective relationships has been analyzed, especially using quantitative methodologies. The way in which such audiovisual products, which are a key socializing agent for teenagers, have an influence on teenagers’ sexual-affective relationships has also been analyzed. However, alternative audiovisual products also exist; such products mostly link attraction to egalitarian and nonviolent relationships. The present study aims at contributing to overcoming the attraction to violence that some audiovisual products might generate, therefore preventing gender violence among teenagers. With this purpose, this article provides a way of analyzing the impact that alternative audiovisual products have on teenagers’ sexual-affective desires using communicative methodology.

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