Abstract
Globalization and the rise of social media have fundamentally reshaped how individuals construct their identities. This paper explores this phenomenon through an interdisciplinary lens, weaving together philosophical and anthropological perspectives. Philosophical frameworks of existentialism and phenomenology illuminate how algorithms shape lived experiences and self-understandings. Anthropological analysis examines how social media platforms foster virtual communities, impacting cultural norms and individual identities. The paper examines how pre-existing cultural backgrounds and social structures influence the impact of algorithmic culture on the self in a globalized world.
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