The Impact of Agritourism Activity on the Rural Environment: Findings from an Authentic Agritourist Area—Bukovina, Romania

Abstract

Agritourism can be a way of “saving”/supporting a rural area and its authentic resources, and in the case of the Bukovina area, the authenticity degree of its current resources is high. Some of the resources in this area create a sense of “celebrity” among tourists and, at the same time, offer the possibility of bringing some original and authentic products to the tourist market. The purpose of this study is to present an analysis of the Bukovina area in order to analyze the impact of this activity on the local community, pursuing the following specific objectives: identifying the development degree of agritourism activity and the particularities of the agritourism product offered; identifying the motivation behind and impact of this activity, as well as obtaining proposals from those directly involved in the agritourism field; analyzing the extent to which agritourism is a means of capitalizing on local resources and identifying the impact generated over time; and identifying benefits and future directions and their impact on the local community. The case-study method was used to support the research. Based on the research carried out, proposals are made in order to ensure that agritourism activity becomes a possible tool to generate sustainability for the local community.