Abstract
This research examines the influence of an agile supply chain strategy (ASC) on supply chain performance (SCP) within Jordan's retail industry. The study focuses on the intermediary role of SCP. Data was gathered from senior and executive management personnel responsible for supply chain functions in 37 retail companies in Jordan. The collected data was analyzed using confirmatory factor analysis and structural equation modeling to assess the proposed model. The results indicate that SCP, specifically strategic partnerships with suppliers and customer relationships, act as mediators between the ASC strategy and supply chain performance. The study offers practical recommendations derived from the findings to assist retail sector managers. These findings contribute to the understanding of how an agile strategy can enhance supply chain performance in the Jordan retail sector.
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