Abstract
The World Wide Web is growing dramatically every year. According to Cisco’s visual networking index, World Wide Web will be 4 times larger in year 2015 than 2010. Internet become part of our daily life and corporates website become more important than past decades. Keep in mind that main objective of this research is to determine user’s intention to use website through perceptions and trusts on website by determining users’ cognitive maps and website’s aesthetics design factors in consideration of cultural difference and individual skill. This study employed experiment method to collect the data and applied extensive statistical methods to test hypotheses proposed. This research found not only significant effects of users’ cognitive map and aesthetics website design, also the interactions effects of those variables. The findings of significant relationship between outcome variables are surplus. This study also found the significant moderation of cultural difference and individual internet skills.
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