Abstract

Small and medium enterprises (SMEs) have been facing issues and difficulties for survival especially in developing nations. Competition and latest demands keep them reckoning and enterprises hunt for a solution to overcome them. Implementation of advanced manufacturing technologies seems to be an appropriate solution for various problems faced by them. This research aims to highlight the impact of implementation of advanced manufacturing technologies on various performance parameters of an enterprise. To present this, a case study has been conducted in a plastic injection and rubber die manufacturing industry in northern India. This case study is helpful in motivating the entrepreneurs and management to implement advanced manufacturing as the role of an achiever is vital. Both hard and soft advanced manufacturing technologies have been considered in this analysis. Also, strengths, weaknesses, opportunities and threats analysis has been done which can help the enterprise and similar enterprises to have a wider look for enhancing their business.

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