Abstract

The research monitors the changes in recycling performance indicators arising from halving the collection frequency of a kerbside newspaper collection scheme. The changes in the performance parameters are explained in terms of the underlying behavioural changes that could have occurred within the community. This interpretation is aided by a computer simulation of the kerbside recycling activity of the community. Moving from a 2-week collection to a 4-week collection did not substantially affect the number of households recycling, nor the overall weights collected. A small weight loss, however, may have occurred, from a small minority of households, unable to accommodate the extra storage demand of the new regime. Model predictions were consistent with the observed performance data. It is postulated that the scheme could withstand considerable intervention before significant behavioural changes are induced. It demonstrates that cost-cutting interventions can be undertaken without significantly compromising individual participations. The case-study also highlights the caution needed in the interpretation of the recycling performance indicators themselves.

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