Abstract
The COVID-19 pandemic has had a variety of effects on people, ranging from a change in human behavior to a substantial influence on economic situations. E-commerce capitalizes on this shift in consumer behavior by offering a "Buy Now, Pay Later" payment option during periods of diminishing purchasing power. This research was undertaken to investigate the influence of the Buy Now Pay Later option on the E-Commerce Indonesia platform's online purchasing decisions. This research employs a survey technique in the form of a Google forms-distributed questionnaire. All data comes from 240 samples consisting of 80 users of Shopee Pay Later, 80 users of Tokopedia Pay Later, and 80 users of Lazada Pay Later residing in Jakarta, Bogor, Depok, Tangerang, Bekasi, and Bandung. Perceived usefulness and perceived ease of use have a positive influence on the intention to use Buy Now Pay Later, but impulsive buying, materialism, budget constraints, and compulsive purchasing do not have a positive effect on Buy Now Pay Later intentions. Online buying decision is influenced positively by the intention to use Buy Now Pay Later. This study's findings were derived via data processing using Structural Equation Modeling (SEM)
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Business and Technology Management
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
