Abstract
The article explores a case of memory ‘travel’: a commemorative practice, which emerged as a grassroots initiative in Russia to mark Victory Day, and quickly spread up the state hierarchy and across borders, becoming in a sense global. The focus is on the transformations in the course of its expansion and its subsequent adoption in Bulgaria. I examine how this practice changed the format of Victory Day in Bulgaria, and, on the other hand, how the agents, contents/messages, practices and forms of remembrance changed, in intended and unintended ways, in the course of their adaptation to the Bulgarian context.
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