Abstract

Hardly anything has become a more popular expression of liking in contemporary online communication than the Facebook ‘thumbs up’ logo. And, just as the development of the first emoticons in the mid-1980s had, not coincidentally, been related to a smiling face, the same applies to the present-day Facebook illustration. Both of these popular visuals rely on non-verbal communicative cues — a facial expression and a hand gesture — to convey meaning in online interaction.

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