The immense value of qualitative research to pharmacy.

Abstract

I read with great interest the recent qualitative investigation of how community pharmacists make decisions by Gregory, Whyte and Austin.1 I read every word, and I can’t remember the last time I did that. It represents exceptional scholarship in the research question, methods, analysis and writing. It advanced my knowledge, stimulated me as a researcher and will influence my teaching and contributions as a member of the undergraduate pharmacy curriculum committee. I’m sure others who read from across the profession also found that it made a strong impression.