Abstract
This is a case study on the construction of Islam and Muslims in sixty editorials 2006 in a Swedish Evangelical newspaper, Världen idag (“The World Today”). The paper was founded in 2001 and is officially independent and non-denominational. In reality, it is financially and ideologically dependent on the radical faith movement. Its circulation is about 8,500. The main theme in the selected editorials is “Muslim threat,” in some cases combined with “Western retreat” and “Islam’s incompatibility with democracy.” Islam and Muslims are consistently described as causing these problems. However, terms denoting Muslims are rarely derogatory, instead Muslims are depicted in terms of broad denotation, like “Muslims” or “the Muslim world.” These labels are often combined with a stark derogatory complement. Aggressive acts like “demanding” and “murdering” or “mass-murdering” are the most common ones associated with Muslims. Good Muslim behavior is constantly disregarded; bad behavior reflects true character. Muslims are depicted as one homogeneous stereotypical and static group.
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