Abstract
The television industry is in the business of selling images. Its portrayal of the image of the American businessman, however, has been the cause of recent uproar within the business community, which feels it has been misrepresented and depicted unfairly. Nevertheless, business continues to sponsor the presentation of the very images it considers unfavorable through its paid advertising. In this excerpt from his recent book, sociologist Todd Gitlin examines the nature of this irony and the role business plays on and off the set.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
