Abstract
This paper presents the status, problems and future direction of tourism inIfugao, along with the complexities that result from the dichotomy of doing tourism and conservation at the same time. Tourism in Ifugao has the rice terraces and/or culture as its resource base. While there are five rice terraces cluster whichare cited as World Heritage sites, tourism is unevenly spread in the province. Itis concentrated in the municipality of Banaue and barely starting in the otherHeritage areas. Thus the benefits of tourism are not yet felt in the other Heritagesites. A way forward is to make the tourism master plan that will direct tourismin Ifugao towards sustainable tourism development. This paper concludes thattourism could be a means to maintain tourism and to conserve the culture.Keywords: Ifugao tourism, conservation, sustainable tourism development, descriptivedesign, Philippines
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