The ideal democratic apparel: t-shirts, religious intolerance, and the clothing of democracy

Abstract

ABSTRACTStudies of clothing highlight the power of fashion and the ways dominant groups police deviant fashion; however, they neglect to analyze how a mainstream fashion item, the T-shirt, also helps monitor the boundaries and norms of American society. This article examines the relationship between the T-shirt form and religious intolerance. Scholars have analyzed nativist rhetoric, polemical literature, and caricatured renderings, yet clothing as a site of religious conflict remains understudied. To address these scholarly gaps, this article first investigates the history and meanings of the T-shirt, and then presents a case study of religious intolerance focused on Islamophobic T-shirts. This analysis builds toward an understanding of the T-shirt as the ideal article of democratic apparel for disseminating religious intolerance. In the end, we see how these T-shirts refashion religious intolerance as American individualism, thus perpetuating the idea that religious intolerance is only an occasional accessory to, rather than a constituent part of the clothing of, American democracy.