Abstract
The paper concerns the importance of the trend of mass customization in building the competitive advantage of companies in the door joinery sector in Poland. Its purpose is an attempt at assessing the effects of mass customization carried out on a newly designed TechnoPORTA technological line for automated door production on the basis of an analysis of selected technical and economic indexes related to manufacturing costs. The basis for the calculation of these indexes was the value of material and labor costs and the projected production value in relation to eleven selected types of industrial doors. Based on the analysis of technical and economic indexes, it can be concluded that the introduction of the concept of mass customization will reduce gross costs of manufactured products which, with the assumed level of sales, will translate into annual profit. The results obtained allow for optimistic conclusions about the possibility of building the long-term competitive advantage of door manufacturers.
Highlights
The external environment of contemporary door manufacturing companies is characterized by enormous complexity and variability
On the basis of the analysis of technical and economic indexes, it can be concluded that the introduction of the concept of mass customization will reduce gross costs of each manufactured product, which will bring profits of significant importance in terms of annual sales
The highest value of the unit material cost (UMC) index—450.4 PLN/pc recorded for type 2 doors, i.e., Aqua, is the result of expensive materials used in the construction of this type of door
Summary
The external environment of contemporary door manufacturing companies is characterized by enormous complexity and variability. The idea of competitive advantage is to provide a company with superior position or to allow a company to be seen differently compared to its competitors [1] This requires that it possesses resources including financial, physical, human, and organizational assets [2] as well as superior skills understood as distinctive capabilities of personnel that set them apart from the staff of competing firms [3,4]. Taken together, these factors represent the ability of a business to do more or do better (or both) than its competitors, especially to develop, manufacture, and deliver products or services to its customers. They may lead to higher precision or reliability in the finished product [3]
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
