Abstract
Over the years, the franchise has become an attractive model for the sale of products and services, as well as a means of developing the franchisor’s business. Franchising systems around the world have become very popular among franchisees, who receive an already proven cost-effective business model in exchange for payments, purchases and other services from the franchisor. These systems also bring intangible benefits in the form of encouraging the promotion of entrepreneurship in society. Polish franchise legislation has systematic nature and is based on the Civil Code, the Law on Industrial Property, the Law on Combating Unfair Competition, the Law on Protection of Competition and Consumer Rights, the Law on Copyright and Related Rights, European Code of Ethics for Franchising. Taking into account the legal regulations, the mechanism of the Polish model of franchising is revealed and the newest forms of its use in business activity are distinguished.
Highlights
Over the years, the franchise has become an attractive model for the sale of products and services, as well as a means of developing the franchisor’s business
It is important from the point of view of franchise agreements to detail some aspects of the above Law
On the basis of a cross-sectional analysis of the operation of the franchise system in Poland, both legally and economically, we conclude that the regulations for conducting this form of business are quite comprehensive
Summary
The idea of franchise as a modern concept of enterprise management: the experience of Poland. The franchise has become an attractive model for the sale of products and services, as well as a means of developing the franchisor’s business. Franchising systems around the world have become very popular among franchisees, who receive an already proven cost-effective business model in exchange for payments, purchases and other services from the franchisor. These systems bring intangible benefits in the form of encouraging the promotion of entrepreneurship in society. Franchising means freedom in managing and running your own business. The franchise gives its acquirers the freedom to run, manage and control their own company. Where there is freedom, there must be responsibility for one’s own decisions
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