Abstract
The ALS Association's Ice Bucket Challenge became a global phenomenon this past summer, raising more than $115 million to heighten awareness of the progressive neurodegenerative disease and support scientific research in hopes of finding a cure. Heather Linford, community engagement and support manager at Blackbaud's everydayhero, said a number of factors contributed to the campaign's success, and although most nonprofits will probably never launch such a far‐reaching initiative, it's a good idea to prepare for a day when your organization's project might go viral.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
