Abstract
The culture of the contemporary United States is powerfully shaped by the discourses of advertising and entertainment; cultural anthropologists must develop ways to analyze and understand these discourses. Here I suggest that the subject's engagement with advertising and entertainment may take the form of enthrallment, a mental state characterized by simultaneous engrossment and disbelief In this article, I describe one sort of entertainment activity, science‐fiction‐based, roleplaying games. I argue that enthrallment manifests itself here in a form of the first‐person pronoun that occurs in the speech of the players.
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