The hybridization of organizational culture in tokyo disneyland

Abstract

Tokyo Disneyland (TDL), a licensed version of the American theme park which was re-made in Japan, is a unique cultural, organizational and consumerist junction where “Japan” meets “America.” Offering an ethnography of this meeting, I focus here on the appropriation of the “Disney Way” into TDL's socialization practices of hiring and training. TDL's organizational culture is divided between an American influence that relates to part-timers and a Japanese tradition that applies to regular workers. It is discussed how local culture facilitated the successful transfer of the Disney Way to Japan while also promoting a modification of specific elements.