Abstract
This study focuses on human rights discourse on the 2014 presidential and vice presidential campaign in Koran Sindo and Media Indonesia newspapers. Both media are building discourse because of alignment to certain presidential and vice presidential candidates. Sindo newspaper sided with Prabowo Subianto-Hatta Rajasa couples while Media Indonesia supports Joko Widodo-Jusuf Kalla. Using two research methods, the critical discourse analysis of Norman Fairclough and critical linguistic analysis Roger Fowler and his colleagues, this research finds first that human rights discourse is used as a political tool, either endorsing or hitting certain presidential and vice presidential pairs. The discourse that he built is not to uphold human rights in Indonesia that is essential but for the sake of momentary interest in winning certain candidates in political contestation. This can be seen from the words, sentences, paradigms, and discourse that carried the two newspapers. Second, the alignment of Koran Sindo and Media Indonesia to certain presidential and vice presidential pairs make journalism both problematic. The five pillars of journalism under study are justice, objectivity, independence, impartiality / neutrality, and cover of both sides to collapse and loss of vital elbow.
Highlights
Corporate Social Responsibility (CSR) has been receiving increasing attention since its inception in the 1950s
perceived roles of ethics and social responsibility (PRESOR) is the first-order component which is considered as single layer of constructs while Internal CSR and Employee Engagement are regarded as hierarchical component models (HCMs)
H4 hypothesises that Internal CSR mediates the relationship between PRESOR and Employee Engagement
Summary
Corporate Social Responsibility (CSR) has been receiving increasing attention since its inception in the 1950s. The process of education involves learning that focus on the values, attitudes, and behaviours which enable individuals to learn to live together in a world characterised by diversity and pluralism. This indicates that education and academicians have a novel role to play in shaping and changing the future generation as well as the society. The research paper undertakes to study the indirect effect of Internal CSR practices between PRESOR and Employee Engagement in the education context. The findings of this research would add values to the body of knowledge in the context of the role of ethics and social responsibility together with Internal CSR practices among academicians in the education setting. This research paper is organised into seven sections with the first section purveying the background of the study, followed by the literature review, research framework, research methodology, data analysis, findings, and discussions; and end with limitations and future research
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