Abstract
The variety and variability of the most commonly recognized innovation categories (product, process and management) have been the structural basis of the recent growth of floriculture sector in Sicily. However it is due to the virtuous character of farmer (vision, knowledge, skills and abilities) the ability to integrate the specific functions involved of the farm with innovation. As well as that, fundamental the relational behaviors within external environments characterized by non-deterministic stimulation-response mechanisms. This paper presents the main results of a motivational investigation of the figure of the farmer of the floriculture sector in Sicily.
Highlights
Floriculture is one of the most dynamic agricultural compartments in the world, so that on the international markets the current trend of the relative products appears to be growing steadily as well as constantly changing both in terms of investments, in terms of number of companies and gross saleable production values
It is difficult to find production standards that respond to structural, organizational and managerial characteristics and that conform to certain types that can be categorized by nature and destination into ordered groups of flora and fauna production units. This is the case where companies are organized between floricultural productions and ornamental productions; in particular, the main production sectors are represented by the "flowers and cut foliage plants production chain" and "indoor ornamental green and flowering plants supply chain" as well as "outdoor ornamental plants supply chains"
The main rural areas where floriculture firms are located are geographically distributed along the perimeter coast of Sicily, which according to our estimates would extend to a total of about 2,500 hectares
Summary
Floriculture is one of the most dynamic agricultural compartments in the world, so that on the international markets the current trend of the relative products appears to be growing steadily as well as constantly changing both in terms of investments, in terms of number of companies and gross saleable production values This is one of the most important sector internationally, and in Europe, regarding both the turnover and the employment; Italy plays an indispensable role and Sicily contributes more than other regions in terms of areas invested. The localization factor is given to the widespread presence of floriculture farmers and in the wider circulation of useful information for farms Another model is ruled by medium/large enterprises, which is both purely agricultural and most likely industrial (capital intensive) in terms of structural characteristics and management. Farms of the floriculture industry are, a very
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