Abstract

Issues of negative impact of digital processes on society in general and on people in particular are considered as well as problems of influence of network communications, virtual space, digitalization of education, formation of digital culture on personality. It is argued that in emerging digital society devalued the phenomenon of knowledge in the traditional sense, value and significant in practical terms, is not the possession of knowledge per se, but the ability to buy it, isolate of tremendous information resource, and at a certain time and at scale. There is an analysis and generalization of the transformations generated by the “age of the figure” and affecting humans. The category of “person in his social ipostasis” is chosen for scientific analysis, which allows to better understand the essence of the ongoing transformations, and, most importantly - their social and psychological consequences. The analysis found that the radical transformation of human existence has led to changes both in human psychophysics and in his cognitive, mental, communicative, axiological spheres.

Highlights

  • Often we hear the concept of digitalization, it is more correct to say "digital transformation." The term "digital transformation" is intended to describe the stage of information technology development, connected with the fact that technologies, and digital literacy of people has reached a new level

  • The digital age made rapid global communications and the existence of information networks possible, which changed the form of modern society in significant way, and changed the Man himself in the first place

  • In recent years’ foreign scientists have been asking questions: on integrating multiple human roles and subject areas (Zinder, E., Yunatova, I. [25]), on whether information and communication technology leads to the well-being of Nations (Ganju K.K., Pavlou P.A., Banker R.D. [26]), do robotics and artificial intelligence really mean social transformation? (Boyd R., Holton R.J. [27]), what is the gap between practice and theory of digital transformation? (Gudergan G., Mugge P. [28])

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Summary

Introduction

Often we hear the concept of digitalization, it is more correct to say "digital transformation." The term "digital transformation" is intended to describe the stage of information technology development, connected with the fact that technologies, and digital literacy of people has reached a new level. Digital change is a consequence of changed paradigm for creating and consuming information. The digital age made rapid global communications and the existence of information networks possible, which changed the form of modern society in significant way, and changed the Man himself in the first place. The definition of "digitized person" requires an analysis of the permissible boundaries of culture and human digitization. Scientists around the world are asking questions "Will the human brain change in the digital environment? Research in the field of neuroscience shows that modern man has difficulty concentrating attention, his creativity is decreasing, and communicative skills are getting worse and worse [1].

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