Abstract
Qualitative research into the interactions between UK tour operating companies, the Greek accommodation sector and the Greek National Tourism Organization revealed the importance of the personal in understanding the machinations of the industry. The significance of this aspect appears to have been overlooked, or understated, in previous studies that have tended to be restricted to more conventional, structural analyses. Illustrated by verbatim quotations from the research interviews, the paper examines this “human dimension” of tourism, a phrase coined by respondents. In delving deeper into the subject matter, the paper adopts and develops the concept, thereby providing a further layer of analysis that adds to current thinking in the field of tourism.
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