The Housing Market and Population Vulnerabilities: Perceptions in a Fordist and a Post‐Fordist Context

Abstract

Drawing on qualitative interviews and participatory urban‐appraisal tools, this paper analyzes household perceptions on the five elements of Lawrence and Su‐Yeul's market‐led pluralism (M‐LP) framework (2008). It uses post‐Fordist Columbus, Ohio, and Fordist Milwaukee, Wisconsin, as testing grounds for these household perspectives. M‐LP suggests that at the center of contemporary housing market lie five elements: developers/builders who unveil new urban spaces with culturally open communities; lending agencies that offer affordable mortgages to all; real estate brokers/agents who have moved past discriminatory practices; consumers whose preferences emphasize class‐type elements; and communities that impose development agendas. While many felt that the housing market of the mid‐2000s was racially blind, race still played a crucial role in driving home‐buying decisions, especially in Milwaukee. Columbus respondents aligned more closely with M‐LP, putting greater emphasis on class, but they also used phrases and words to blur race and class distinction. Both metropolises, though, illustrated complex intertwining between class and culture.