Abstract
In the spring of 2014, the American Marketing Association's Special Interest Group hosted a conference in Cancun, Mexico, on “The Honorable Merchant in International Marketing.” Conference participants from around the globe discussed in detail what it means to be honorable and how behavior affects business and academia today. A three-round Delphi study was conducted throughout the conference, providing the participants’ perspectives on the topic of honorable practices in academia and business and its relation to international marketing. Inferences are drawn about the usefulness of honorable behavior in developing trust relations and conducting international business relations more easily. © 2015 Wiley Periodicals, Inc.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
