The High Cost of Insulin in the United States: An Urgent Call to Action

Abstract

Alec Smith was 23 when he was diagnosed with type 1 diabetes. He worked as a restaurant manager in Minnesota. At age 26, he could no longer stay on his mother’s health care insurance plan and needed to find his own coverage. On June 1, 2017, he was on his own. The insurance available to him came with a $7600 deductible and a monthly premium of approximately $440.1Mazziotta J. Mom fights for lower insulin costs after her diabetic son died from rationing his medication. People website.https://people.com/health/mom-fighting-lower-insulin-diabetic-son-death/Google Scholar Because he could not afford this, Alec decided to temporarily forego insurance coverage and purchase insulin with cash. Unfortunately for him, the cash price of insulin was far beyond his means.2Shure N. The insulin racket. The American Prospect website.https://prospect.org/health/insulin-racket/Google Scholar He decided to try and ration the amount of insulin he took till he had enough savings to purchase insurance. Sadly, on June 27, 2017, he was found dead in his apartment of diabetic ketoacidosis. The most commonly used forms of analog insulin cost 10 times more in the United States than in any other developed country.3Rauhala E. American diabetics are crossing borders into Canada in order to get life-saving insulin. The Independent website.https://www.independent.co.uk/news/long_reads/diabetes-insulin-prices-drugs-fda-pharmaceuticals-us-canada-a8961816.htmlGoogle Scholar There have been many other recent reports of deaths in patients with type 1 diabetes because of lack of affordable insulin.4Jones S. Another person has died after rationing insulin. Intelligencer website.http://nymag.com/intelligencer/2019/07/another-person-has-died-from-rationing-insulin.htmlGoogle Scholar,5Olivo A. Diabetic, 27, dies after taking cheaper insulin as he lost private health insurance. The Independent website.https://www.independent.co.uk/news/world/americas/diabetes-josh-wilkerson-death-age-counter-insulin-cost-lost-private-health-insurance-american-doctor-a9039656.htmlGoogle Scholar The high prevalence of diabetes, the chronic lifelong nature of the disease, and the fact that patients with type 1 diabetes will die without access to insulin make this an urgent problem that must be solved expeditiously. The price of insulin is also a stark and troubling example of the rising cost of prescription drugs in the United States and highlights a systemic problem with how drugs are priced compared with every other commodity.6Siddiqui M. Rajkumar S.V. The high cost of cancer drugs and what we can do about it.Mayo Clin Proc. 2012; 87: 935-943Google Scholar,7Kantarjian H. Rajkumar S.V. Why are cancer drugs so expensive in the United States, and what are the solutions?.Mayo Clin Proc. 2015; 90: 500-504Google Scholar This commentary will address the reasons for the high cost of insulin and examine possible solutions. By understanding and solving this problem, we can create a roadmap that brings much needed reform and fairness to the existing system and helps make all prescription drugs more affordable. The 3 main reasons cited by pharmaceutical companies for the high cost of new prescription drugs do not apply to insulin. First, the “high cost of development” is not relevant for a drug that is more than 100 years old; even the latest and most commonly used analog insulin products are all over 20 years old.8Greene J.A. Riggs K.R. Why is there no generic insulin? Historical origins of a modern problem.N Engl J Med. 2015; 372: 1171-1175Google Scholar Second, the pricing is not the product of a free market economy. Free market forces are clearly not operational; there is limited competition on price, the person who needs the product is not in a position to negotiate the price, and there is no relationship of price increases over time compared with overall market inflation. The price of insulin has risen inexplicably over the past 20 years at a rate far higher than the rate of inflation.9Prasad R. The human cost of insulin in America. BBC website.https://www.bbc.com/news/world-us-canada-47491964Google Scholar One vial of Humalog (insulin lispro), which used to cost $21 in 1999, costs $332 in 2019, reflecting a price increase of more than 1000%.10Frieden J. Senators probe ‘enormous’ insulin price spikes—complicated pricing system makes it hard to determine who profits. Medpage Today website.https://www.medpagetoday.com/endocrinology/type1diabetes/72771Google Scholar, 11Lee B. How much does insulin cost? Here’s how 23 brands compare. GoodRx website.https://www.goodrx.com/blog/how-much-does-insulin-cost-compare-brands/Google Scholar, 12Sable-Smith B. How much difference will Eli Lilly’s half-price insulin make? Kaiser Family Foundation website.https://khn.org/news/how-much-difference-will-eli-lillys-half-price-insulin-make/Google Scholar In contrast, insulin prices in other developed countries, including neighboring Canada, have stayed the same. Insulin pricing in the United States is the consequence of the exact opposite of a free market: extended monopoly on a lifesaving product in which prices can be increased at will, taking advantage of regulatory and legal restrictions on market entry and importation. Third, the arguments that high costs are needed for continued innovation and that attempts to lower or regulate the prices will hamper innovation are not a valid excuse.13Luo J. Kesselheim A.S. Greene J. Lipska K.J. Strategies to improve the affordability of insulin in the USA.Lancet Diabetes Endocrinol. 2017; 5: 158-159Google Scholar There is limited innovation when it comes to insulin; the more pressing need is affordability. The number 1 reason for the high cost of insulin is the presence of a vulnerable population that needs insulin to survive (Table 1). This population, which numbers in the millions,14Cefalu W.T. Dawes D.E. Gavlak G. et al.Insulin Access and Affordability Working Group. Insulin Access and Affordability Working Group: conclusions and recommendations [published correction appears in Diabetes Care. 2018].Diabetes Care. 2018; 41: 1299-1311Google Scholar is willing to pay anything to have access to a lifesaving drug. The desperate need for a lifesaving product allows insulin to be priced at high levels because it is not a luxury item that one can forego. The manufacturers of insulin know that patients who need it will spend whatever it takes to acquire it, regardless of price. It is a matter of life and death.Table 1High Cost of Insulin: Reasons and Possible SolutionsReasons for the high cost of insulin • Vulnerable population who is willing to pay high costs to have access to a lifesaving drug • Virtual monopoly/oligopoly • Patent abuse and evergreening • Barriers to biosimilar entry • Pharmacy benefit managers and other middlemen who benefit from a high list price • Lobbying power of insulin manufacturersPossible policy level solutions • Value-based reimbursement and pricing, and laws and regulations governing price increases • Easier path for biosimilar entry, including reciprocal approval of biosimilars • Patent reform • Governmental or nongovernmental agency to oversee pricing • Transparency on rebates • Nonprofit manufacturing • Emergency access laws • Increased advocacySolutions that can be implemented by physicians and institutions • Discussion with patients about affordability • Awareness about sources of information on prices • Practice guidelines that take cost into account • Preference of lower-cost biosimilars in formularies • Advocacy Open table in a new tab Second, there is virtual monopoly on insulin that has been sustained for decades. Three companies, Novo Nordisk, Sanofi-Aventis, and Eli Lilly control most of the market.2Shure N. The insulin racket. The American Prospect website.https://prospect.org/health/insulin-racket/Google Scholar Until recently, almost every insulin product sold in the United States was made by these 3 companies. They still continue to have a monopolistic hold on an essential product, with limited competition, and no regulations in effect to cap or control prices.11Lee B. How much does insulin cost? Here’s how 23 brands compare. GoodRx website.https://www.goodrx.com/blog/how-much-does-insulin-cost-compare-brands/Google Scholar Third, there is the problem of patent evergreening.15Amin T. Patent abuse is driving up drug prices. STAT website.https://www.statnews.com/2018/12/07/patent-abuse-rising-drug-prices-lantus/Google Scholar For a drug that was first made in 1921, it is hard to imagine that insulin is still under patent protection. However, as Table 2 points, from 1921 to early 2000s, there has been a continued improvement in insulin formulations. Each new formulation provided more reliable control of diabetes, provided more convenience, but also came with new patents. Newer formulations have prolonged the patent life and extended the monopoly on these products to the present day. In addition to prolonging patent life, with the introduction of improved analog versions of insulin, pharmaceutical companies have resorted to filing and securing multiple patents on the same drug.15Amin T. Patent abuse is driving up drug prices. STAT website.https://www.statnews.com/2018/12/07/patent-abuse-rising-drug-prices-lantus/Google Scholar For example, 70 patents have been filed for Lantus since the drug was first introduced, which can technically provide more than 30 additional years of monopoly protection. Even more worrisome are lawsuits filed to prevent new competition alleging patent violation16Torrance L. Mylan wins lawsuit over insulin formulation patents. Pittsburgh Business Times website.https://www.bizjournals.com/pittsburgh/news/2018/12/13/mylan-wins-lawsuit-over-insulin-formulation.htmlGoogle Scholar and possible “pay-for-delay” schemes in which competitors are paid money to delay market entry.17Hancock J. Lupkin S. Secretive ‘rebate trap’ keeps generic drugs for diabetes and other ills out of reach. Kaiser Health News website.https://khn.org/news/secretive-rebate-trap-keeps-generic-drugs-for-diabetes-and-other-ills-out-of-reach/Google ScholarTable 2Timeline of Insulin Products1921: Discovery of insulin (Banting, Best, Macleod)1923: First insulin patented (patent sold for $3)1946: Neutral protamine Hagedorn insulin (improved long-acting)1950s: Lente insulin (zinc containing, with no protamine)1970s: Improved purified (“monopeak”) insulins1984: Recombinant human insulin1996: Analog insulin2000: Long-acting analog insulin2014-present: Introduction of biosimilar insulins Open table in a new tab Fourth, there are barriers to the entry of biosimilars. Because insulin is a biological product, similar products that are almost identical to the parent drug are technically referred to as biosimilars and not as generics. Although the Food and Drug Administration has been receptive to biosimilar entry, the process is still long and cumbersome.8Greene J.A. Riggs K.R. Why is there no generic insulin? Historical origins of a modern problem.N Engl J Med. 2015; 372: 1171-1175Google Scholar,17Hancock J. Lupkin S. Secretive ‘rebate trap’ keeps generic drugs for diabetes and other ills out of reach. Kaiser Health News website.https://khn.org/news/secretive-rebate-trap-keeps-generic-drugs-for-diabetes-and-other-ills-out-of-reach/Google Scholar As a result, there are few biosimilar insulins on the market in the United States. The first biosimilar Basaglar, a biosimilar insulin glargine, was introduced in the United States in December 2016, almost 2 years after the first biosimilar was approved in Europe. Since then, 1 additional biosimilar has been introduced in April 2018: Admelog (biosimilar insulin lispro). Biosimilar entry in the United States has also been hampered by lawsuits that effectively delay market entry even if they are without merit.16Torrance L. Mylan wins lawsuit over insulin formulation patents. Pittsburgh Business Times website.https://www.bizjournals.com/pittsburgh/news/2018/12/13/mylan-wins-lawsuit-over-insulin-formulation.htmlGoogle Scholar,17Hancock J. Lupkin S. Secretive ‘rebate trap’ keeps generic drugs for diabetes and other ills out of reach. Kaiser Health News website.https://khn.org/news/secretive-rebate-trap-keeps-generic-drugs-for-diabetes-and-other-ills-out-of-reach/Google Scholar The 2 biosimilars that have finally managed to make it through are insufficient competition to have an effect on prices. Furthermore, both face barriers to enter formularies and to become the preferred alternatives for the established brand-name insulin products, despite an advantage of cost.17Hancock J. Lupkin S. Secretive ‘rebate trap’ keeps generic drugs for diabetes and other ills out of reach. Kaiser Health News website.https://khn.org/news/secretive-rebate-trap-keeps-generic-drugs-for-diabetes-and-other-ills-out-of-reach/Google Scholar As a result of insufficient competition and the problem of rebates and middlemen described below, Basaglar and Admelog are priced only about 15% to 20% less than their respective competitors Lantus and Humalog.11Lee B. How much does insulin cost? Here’s how 23 brands compare. GoodRx website.https://www.goodrx.com/blog/how-much-does-insulin-cost-compare-brands/Google Scholar Fifth, there are middlemen who exercise considerable control over market share and stand to gain from a high price.18Ollove M. Drug-price debate targets pharmacy benefit managers. The Pew Charitable Trusts website.https://www.pewtrusts.org/en/research-and-analysis/blogs/stateline/2019/02/12/drug-price-debate-targets-pharmacy-benefit-managersGoogle Scholar,19Anonymous Pharmacy benefit managers and their role in drug spending. The Commonwealth Fund website.https://www.commonwealthfund.org/publications/explainer/2019/apr/pharmacy-benefit-managers-and-their-role-drug-spendingGoogle Scholar Insulin, like other drugs, moves from the pharmaceutical company manufacturing the drug to a wholesaler and then to the retail pharmacy. At each step there is a markup in the price, roughly proportional to the list price set by the manufacturer. Thus, absent regulations, both the wholesaler and the retail pharmacy stand to gain more if the list price is higher. From the payment side, the cost of insulin paid to the retail pharmacy is borne by the patient (in the form of deductibles, co-pay, or coinsurance) and the insurance company. Payments from the insurance company go through a pharmacy benefit manager (PBM) who negotiates the price of insulin with the retail pharmacy (negotiated price) as well as with the pharmaceutical company (in the form of rebates). Rebates paid by the manufacturer to the PBM lower the net price of insulin, but unfortunately, although most of the rebates are passed back to the insurance company, they have also become a major source of income for PBMs.17Hancock J. Lupkin S. Secretive ‘rebate trap’ keeps generic drugs for diabetes and other ills out of reach. Kaiser Health News website.https://khn.org/news/secretive-rebate-trap-keeps-generic-drugs-for-diabetes-and-other-ills-out-of-reach/Google Scholar,19Anonymous Pharmacy benefit managers and their role in drug spending. The Commonwealth Fund website.https://www.commonwealthfund.org/publications/explainer/2019/apr/pharmacy-benefit-managers-and-their-role-drug-spendingGoogle Scholar The higher the list price, the bigger the rebate can be, resulting in more revenue for a PBM. Together, the entire supply chain benefits from a high price—except the patient. To make matters worse, there is a near monopoly among wholesalers and PBMs. Three PBMs—Optum, Express Scripts, and CVS—control approximately 75% of the market,20Fein A.J. CVS, Express Scripts, and the evolution of the PBM business model. Drug Channels website.https://www.drugchannels.net/2019/05/cvs-express-scripts-and-evolution-of.htmlGoogle Scholar whereas 3 wholesalers control approximately 90% of the market.21Fein A.J. The big three wholesalers: revenues and channel share up, profits down. Drug Channels website.https://www.drugchannels.net/2019/10/the-big-three-wholesalers-revenues-and.htmlGoogle Scholar Manufacturers run the risk that their product may not be the preferred insulin in formularies if they do not work with PBMs on rebates. All of this results in the bizarre phenomenon of almost synchronized price increases of insulin that have occurred over the past 20 years. Thus, price increases of NovoLog and Humalog have occurred in lockstep for the past 20 years22Tribble S.J. Several probes target insulin drug pricing. Kaiser Health News website.https://www.nbcnews.com/health/health-news/several-probes-target-insulin-drug-pricing-n815141Google Scholar and so have price increases of Lantus and Levemir. Every time the price of one goes up, the price of the other one also goes up, often almost the same day. Manufacturers argue that because of rebates, the price of insulin is not as high as the list price would suggest. But there are problems with this. Patients who have coinsurance payments pay a proportion of the list price and are therefore affected by rising prices and the absolute magnitude of the list price. Furthermore, during the deductible phase, they end up needing to spend a considerable portion of income on insulin and most of the population does not have adequate savings to afford this. More importantly, people without insurance (cash-paying patients) including people who cannot afford insurance (but are not poor enough to qualify for Medicaid or patient assistance programs) bear the full brunt of the list price, which in the case of insulin can have deadly consequences.1Mazziotta J. Mom fights for lower insulin costs after her diabetic son died from rationing his medication. People website.https://people.com/health/mom-fighting-lower-insulin-diabetic-son-death/Google Scholar,2Shure N. The insulin racket. The American Prospect website.https://prospect.org/health/insulin-racket/Google Scholar,4Jones S. Another person has died after rationing insulin. Intelligencer website.http://nymag.com/intelligencer/2019/07/another-person-has-died-from-rationing-insulin.htmlGoogle Scholar,9Prasad R. The human cost of insulin in America. BBC website.https://www.bbc.com/news/world-us-canada-47491964Google Scholar Despite these problems, it appears that middlemen on the whole contribute only to one-third of the increased cost.23Yu N.L. Atteberry P. Bach P.B. Spending on prescription drugs in the US: where does all the money go? HealthAffairs website.https://www.healthaffairs.org/do/10.1377/hblog20180726.670593/full/Google Scholar Finally, there is the lobbying power of pharmaceutical companies.24Hoffer EP. America’s health care system is broken: what went wrong and how we can fix it. Part 6: social factors [published online ahead of print May 30, 2019]. Am J Med. doi:10.1016/j.amjmed.2019.05.018.Google Scholar The vast amount of money spent by this powerful group on lobbying and advertising has been able to prevent changes to the current system, specifically the solutions presented below (Table 1). Many proposals to lower insulin costs as a result have unfortunately not been successful. First, we need protection against monopoly, both for new drugs and for existing drugs. Regulations should protect against unreasonable launch prices for new drugs by using value-based pricing approaches used in other developed countries.6Siddiqui M. Rajkumar S.V. The high cost of cancer drugs and what we can do about it.Mayo Clin Proc. 2012; 87: 935-943Google Scholar,25Rajkumar S.V. Harousseau J.L. Next-generation multiple myeloma treatment: a pharmacoeconomic perspective.Blood. 2016; 128: 2757-2764Google Scholar For lifesaving established drugs such as insulin where there is a barrier to entry for competing products, we need regulations to prevent price increases. Capping the maximum price increases to the rate of inflation is needed and can happen only through state and/or federal legislation.26Anderson G.F. It’s time to limit drug price increases. HealthAffairs website.https://www.healthaffairs.org/do/10.1377/hblog20190715.557473/full/Google Scholar Such laws will need to be broad and cover not just insulin but also all other drugs of which there are only a small number of manufacturers who control the market. Second, we need to reform the regulatory and legal processes such that there is an easier path for generics and biosimilars to enter the market. Currently the process is cumbersome, and this has delayed the arrival of insulin biosimilars. We need legislation to prevent lawsuits that are filed by manufacturers to delay biosimilar entry into the market. Moreover, the current system has allowed brand-name pharmaceutical companies to nonsensically relabel their own drugs as “authorized generics.” Eli Lilly and Novo Nordisk have introduced cheaper “authorized generics” for Humalog (insulin lispro) and NovoLog (insulin aspart), respectively. Unfortunately, these moves deter competition and allow these companies to further consolidate market share.12Sable-Smith B. How much difference will Eli Lilly’s half-price insulin make? Kaiser Family Foundation website.https://khn.org/news/how-much-difference-will-eli-lillys-half-price-insulin-make/Google Scholar,27Hancock J. Lupkin S. Drugmakers master rolling out their own generics to stifle competition. Kaiser Health News website.https://khn.org/news/drugmakers-now-masters-at-rolling-out-their-own-generics-to-stifle-competition/Google Scholar The fact that identical products made by the same manufacturer can be sold for vastly different prices is a clear reflection of our broken pricing system. A reciprocal approval process such that biosimilars that are approved in Canada or western Europe are automatically granted regulatory approval in the United States will greatly simplify the regulatory process.28Cohen M. Gupta R. Bollyky T.J. Ross J.S. Kesselheim A.S. Policy options for increasing generic drug competition through importation. HealthAffairs website.https://www.healthaffairs.org/do/10.1377/hblog20190103.333047/full/Google Scholar This requires trust and cooperation with regulatory agencies from selected countries, analogous to the process by which countries mutually allow visa-free travel and trusted traveler programs. Third, we need to reform the patent system to prevent overpatenting and patent abuse.15Amin T. Patent abuse is driving up drug prices. STAT website.https://www.statnews.com/2018/12/07/patent-abuse-rising-drug-prices-lantus/Google Scholar Patent life should be capped at 7 to 10 years from the date of first entry into the market, and additional patents as a way of prolonging market exclusivity must be prohibited. Fourth, we need a governmental or a nongovernmental agency to oversee pricing and make recommendations to Medicare and insurers on the maximum price of new and existing drugs including insulin. The Institute for Clinical and Economic Review has done excellent work, and we need more formal support of their work through Medicare regulation or legislation. For drugs such as insulin that have already been on the market for many years, the Institute for Clinical and Economic Review can be a watchdog that recommends the maximum price increase, if any, that is allowed. Until this is possible, the alternative solution is to cap prices of lifesaving drugs such as insulin to an international reference price. Fifth, we need to ensure that any rebates that are paid by a manufacturer to a PBM are transparent and are passed on to the patient. Transparency is critical to ensure that the public and the government are aware of the arrangements between manufacturers and PBMs. The existence of rebates disproportionally affects uninsured cash paying patients who pay the full list price. Pharmacy benefit managers should not have a business model in which they benefit more when the list price is higher. In the present system, a product that is lower priced than its competitor can end up being not the preferred drug on the formulary because a PBM stands to gain more by choosing the more expensive product.29Egilman A.C. Wallach J.D. Ross J.S. Dhruva S.S. Medicare spending and potential savings on brand-name drugs with available generic substitutes excluded by 2 large pharmacy benefit managers, 2012 through 2015.JAMA Intern Med. 2018; 178: 567-569Google Scholar, 30Dusetzina S.B. Conti R.M. Yu N.L. Bach P.B. Association of prescription drug price rebates in Medicare Part D with patient out-of-pocket and federal spending.JAMA Intern Med. 2017; 177: 1185-1188Google Scholar, 31Dusetzina S.B. Keating N.L. Huskamp H.A. Proposals to redesign Medicare Part D—easing the burden of rising drug prices.N Engl J Med. 2019; 381: 1401-1404Google Scholar This leads to a never-ending game of rising prices as manufacturers try to increase prices synchronously with their competitors to provide PBMs with higher rebates. Sixth, we need nonprofit generic manufacturing, an idea we proposed in 2012.6Siddiqui M. Rajkumar S.V. The high cost of cancer drugs and what we can do about it.Mayo Clin Proc. 2012; 87: 935-943Google Scholar For example, Mayo Clinic has partnered with Intermountain Healthcare and a number of other organizations in becoming governing members of Civica Rx, a nonprofit generic company. This effort will initially target drugs that are commonly used but are in short supply. Expansion of this effort to cover biologics such as insulin will go a long way in controlling prices, because the cost to manufacture insulin is a fraction of the list price, and a not-for-profit manufacturer can provide affordable insulin. Seventh, we need measures and laws that provide access to affordable and safe insulin in emergency circumstances, particularly for patients with type 1 diabetes who find themselves uninsured or unable to afford insulin. Several measures are being discussed and adopted in state legislatures to implement this with the help of insulin manufacturers. Action in this regard at the federal level will provide a more comprehensive safety net. We cannot afford to lose a single additional life because of the high cost of insulin. Finally, we need greater advocacy from professional and patient organizations. At present, groups such as T1International have been advocating strongly for more affordable access to insulin in the United States and worldwide.32Luo J. Gonsalves G. Greene J. Insulin for all: treatment activism and the global diabetes crisis.Lancet. 2019; 393: 2116-2117Google Scholar We need more. At the physician and institutional levels, we need to commit to helping our patients get the drugs they need at affordable prices. To do this, we need to become better educated on drug prices and be more willing to discuss prices and affordability with patients. A recent study found that physicians brought up the cost of drugs infrequently in conversations with patients. Even when patients raised the issue, they were met with inadequate responses or silence.33Warsame R. Kennedy C.C. Kumbamu A. et al.Conversations about financial issues in routine oncology practices: a multicenter study.J Oncol Pract. 2019; 15: e690-e703Google Scholar An investigation by Consumer Reports34Gill L.L. Shop around for lower drug prices. Consumer Reports website.https://www.consumerreports.org/drug-prices/shop-around-for-better-drug-prices/Google Scholar found that for common drugs, the price difference across pharmacies can be astonishing. For example, for clopidogrel, the cost was $10 per month at HealthWarehouse vs $141 at CVS. Such striking price differences almost never occur with any product other than prescription drugs in the United States. Similarly, insulin prices vary widely among the 23 commonly used brands.11Lee B. How much does insulin cost? Here’s how 23 brands compare. GoodRx website.https://www.goodrx.com/blog/how-much-does-insulin-cost-compare-brands/Google Scholar As physicians, we need to become familiar with resources such as goodrx.com and blinkhealth.com that provide information on the cost of drugs as well as the pharmacies that offer the drug at the lowest price. This is particularly important for patients who have high deductibles or who are uninsured and are paying cash for their prescription drugs, including insulin. Institutional formularies should prefer products with the lowest price rather than a competing product that is more financially beneficial as a result of rebates or some other negotiated arrangement. Practice guidelines should be strict, take cost considerations into account, and support insulin biosimilars. Finally, we need to collectively advocate for lower prescription insulin prices and policies that can achieve that goal with state and federal lawmakers, similar to the effort by oncologists to highlight the problem of high cancer drug prices.35Tefferi A. Kantarjian H. Rajkumar S.V. et al.In support of a patient-driven initiative and petition to lower the high price of cancer drugs.Mayo Clin Proc. 2015; 90: 996-1000Google Scholar In this regard, Cefalu et al14Cefalu W.T. Dawes D.E. Gavlak G. et al.Insulin Access and Affordability Working Group. Insulin Access and Affordability Working Group: conclusions and recommendations [published correction appears in Diabetes Care. 2018].Diabetes Care. 2018; 41: 1299-1311Google Scholar are to be applauded for drawing attention to the cost of insulin and a number of legislative initiatives are currently underway that actively address salient aspects of this issue and appear promising. Advocacy in recent times has also become more effective through active participation in social media. Our individual and collective advocacy gives voice to the needs of our patients. The tragedy of insulin prices and the rationing that follows is not something that happens in other developed countries, but it is common in the United States.36Fralick M. Kesselheim A.S. The U.S. insulin crisis—rationing a lifesaving medication discovered in the 1920s.N Engl J Med. 2019; 381: 1793-1795Google Scholar A study conducted at Yale University found that 25% of patients with diabetes ration insulin because of the high cost.13Luo J. Kesselheim A.S. Greene J. Lipska K.J. Strategies to improve the affordability of insulin in the USA.Lancet Diabetes Endocrinol. 2017; 5: 158-159Google Scholar,37Herkert D. Vijayakumar P. Luo J. et al.Cost-related insulin underuse among patients with diabetes.JAMA Intern Med. 2019; 179: 112-114Google Scholar There are 30 million patients with diabetes in the United States, and approximately 25% (7.4 million Americans) need insulin.14Cefalu W.T. Dawes D.E. Gavlak G. et al.Insulin Access and Affordability Working Group. Insulin Access and Affordability Working Group: conclusions and recommendations [published correction appears in Diabetes Care. 2018].Diabetes Care. 2018; 41: 1299-1311Google Scholar For the 1.3 million patients with type 1 diabetes, insulin is as vital as air and water. We cannot wait to act. https://www.mayoclinicproceedings.org/cms/asset/8b3dd7c8-7db8-487c-86b2-3a8bd7c6eeca/mmc1.mp4Loading ... Download .mp4 (89.07 MB) Help with .mp4 files Video 1