The Hierarchy of Consumer Participation and Patterns of Economic, Social, and Political Participation1

Abstract

This article examines relationships between the hierarchy of consumer participation and propensities for general political and community participation. The results of an empirical study reveal how patterns of participation, knowledge seeking, and decision making are interrelated and deeply rooted in the sociopolitical culture. Cluster analysis reveals that economic, social, and political bias are cumulative in individuals, creating differential patterns in the American political culture resulting in a comparative advantage for some and a structural disadvantage for others. The findings have important implications for understanding behavior in democratic polities, market economic systems, political, economic, and social participation, citizen/consumer education and protection, and policymaking.