Abstract

The outbreak of COVID‐19 in March 2020 led to substantial upheaval in the EU's trade policy. Over the course of a year, EU Trade Policy as a field witnessed the launch of hitherto unthinkable ideas; the proliferation of a range of new buzzwords such as resilience, autonomy, and reshoring; and ultimately the arrival of a new consensus in the Trade Policy Review of February 2021. This article uses a discourse‐theoretical approach (PDT) to retrace the political process that unfolded throughout this year, from the start of the COVID‐19 crisis, to a fundamental dislocation of EU trade politics, and ultimately to the consolidation of a partial, temporary, and frail new hegemony within the policy field. Our goal is to explain the trajectory and the dynamics of this process by studying the discourses, the framings, and the political strategies that comprised the hegemonic struggle underlying it.

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