Abstract

This chapter reports how managers in healthcare organizations in India and Sweden understand the organizational values of CSR and EO and describes the perceived importance of these values for workplace attractiveness. The chapter provides a general description of the healthcare sector in both countries on the basis of their national statistics. Most healthcare organizations sampled from India are private, corporate or trust-owned, whereas the Swedish healthcare organizations in the sample are public-owned. The understanding of these values is based on three data sources: (a) qualitative data collected through cognitive interviews of managers; (b) interviews with administrative heads/HR managers regarding the demographic composition of the sampled organizations; and (c) a quantitative survey of first-line healthcare managers. The chapter discusses how healthcare organizations practice CSR and EO based on the perceptions of healthcare managers from the two countries regarding the different components of these values. The relationship between perceived attractiveness and effectiveness is rated and profiled to present a comparative picture. The perceived importance of the two values and of competitive performance for attractiveness is also discussed.

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