The harm of excessively idolization competitive sports to the level of sports athletes

Abstract

In recent years, the social trends brought by idolization to competitive sports athletes have become a hot issue in China. The researchers have given two opposing views, the advantages outweigh the disadvantages and the disadvantages outweigh the advantages. However, there are still research gaps in the summary of the formation process of advantages and disadvantages and solutions to disadvantages. The research theme of this article is the advantages and disadvantages brought by idolization to competitive athletes, as well as solutions to disadvantages. This paper conducts literature review to consult fan economy and celebrity economy. Additionally, the behavior of sports celebrities and its consequences are sorted out and analyzed through real celebrity cases. The study found that the advantages of idolization for competitive athletes can be realized in the short term, but in the long run, it may reduce the ability of personal professional skill. Therefore, in order to ensure that Chinese competitive sports athletes in the future could maintain a good state of competition, it is recommended to designate a more majestic plan in combination with the solutions provided in this study.