Abstract

Abstract By focusing on Halal tourism, which is rooted in the Islamic culture and religion, this chapter demonstrates that the way to discover the world is changing and ethical tourism is moving forward. The chapter highlights ways to promote ethical and Halal tourism in the context of non-Muslim regions/countries. A case study is presented of the Halal to Company project, a university spin-off group that has ambitions to develop Halal ethical tourism in Italy.

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