Abstract
The paper examines the communications that occurred between the news media, the general public and the government during the 2009 outbreak of the H1N1 influenza virus from a crisis communications perspective, focusing on events in Ontario, Canada. In crisis communications theory and practice, the analysis borrows from second-level agenda-setting literature, which suggests that an issue’s attributes can affect the perceived level of salience among both the media and the public. The analysis combined a review of government crisis communications planning, a content analysis of radio, television and print news coverage of H1N1, and opinion polling and other data indicating the public’s level of awareness and concern over H1N1. ©Journal of Professional Communication, all rights reserved.
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