Abstract
With the rapid development of the Internet technology, a large number of opinion leaders have emerged on social media platforms, affecting users' purchase decision-making behavior. opinion leaders of social network have advantages on users ' decision -making process, and can guide users’ opinion in a dynamics process. Based on opinion dynamics, this paper introduces the bounded confidence model of Hegselmann-Krause (HK) model, and improves the model with introducing the opinion similarity and closeness. Using simulation experiments to describe the dynamics process of the impact of opinion leaders on followers. The experimental results show that when the opinion of opinion leaders and followers are similar and closely high, the followers’ opinion in the network are more concentrated.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.