Abstract

The EBU SMPTE task force for harmonized standards for the exchange of program material as bit streams has discovered through its proceeding that system control and management will play a key role in system design in the future. With the growing complexity of television stations where more and more services are asked to the television station combine with the new tools and techniques like content servers, it is no longer possible to accomplish all the tasks with additional people. It has become too complex and too costly to do so. In order to resolve the problem, the task force has concluded that it is necessary to draw a reference object model to enable the designers of automation systems to integrate their pieces together and to build a system that works seamlessly throughout the station and the network. — This paper will address the different problems faced in the television today towards the conversion to DTV including simulcast of HD material. — The problematic related to the exchange program material from servers in different locations throughout networks such as the internet and how this problematic is been addressed by FeedBuilder, the system we have built and have been used as a major input into the task force report. — Furthermore, the paper will address the new opportunities that will evolve from using such tools. This include the fact that the technical side of the station will play a more important role in a TV station by providing new products that the station or the network may offer to its advertisers through the use of that technology. — Control system in management is a critical success factor of a successful technical manager in a television station today and it will probably result in such dramatic results as whether or not a station will be able to compete effectively in tomorrow's market place.

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