Abstract

Information in the National Tour Association (NTA) member directory was analyzed to describe the business activities of NTA members. Results showed that the senior citizen market accounted for over 50% of the business using the motorcoach as the mode of transportations. Tour operators relied heavily on three-star hotels to accommodate their clients (52.7% of usage) but four-star hotels also had a surprisingly strong usage rate of 31.5%. The emergence of tour products to serve a variety of markets in addition to senior citizens was discussed along with the implications of the aging U.S. population on the motorcoach industry.

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