Abstract
With the increasing environmental awareness of manyconsumers and increasing the activity of consumer movements and theemergence of green consumers, consumers become the focus of thedevelopment of green products, as the marketer begins to identify theneeds and desires of consumers, and then devises strategies to meet theseneeds best to achieve the objectives of the institution, It is necessary tostudy the behavior of consumers towards green products, The price anddecisions related to determining the role of pricing and its objectives, and determining the appropriate price policy of the most difficult decisions facing marketing men, because it must take into account the consumer on the one hand, and on the other achieve the objectives of the institution in integration with the rest of the elements of the marketing mix, This study analyzes green consumer behavior and its impact on green prices, and concludes that the green consumer is an environmentally friendly consumer and is willing to pay extra value for green products.
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