Abstract

ABSTRACT Recent research suggests that public support for climate action can be increased by bundling environmental policy with social and economic programs – the Green New Deal being one of the most widely known iterations of this strategy. Yet, party cue theory suggests that public support for the policy will be shaped by the strong Democratic associations of the proposal. In a preregistered survey experiment conducted among 1,203 residents of the rural western United States, I find strong evidence that the phrase ‘the Green New Deal’ functions as a partisan cue, lowering support for a bundled climate policy among rural residents by 9.1 percentage points. This depressive effect is robust even when framing around region-specific climate impacts is added to the survey question.

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