The Green Building Technology Model: An Approach to Understanding the Adoption of Green Office Buildings

Abstract

This article investigates the economic and non-economic factors that influence the willingness of building professionals to adopt green office building technology. We developed a model that analyzes the impact of four variables on the intention to adopt green building technology, as measured by the adoption of LEED and ENERGY STAR certifications. Applying our Green Building Technology Model (GBTM) to a sample of Washington, D.C.-area building professionals, we found that both economic and non-economic factors are important in the intention to adopt LEED and ENERGY STAR building technologies. The GBTM allows us to understand the factors that lead to the adoption of green office buildings, with the intended result being wider adoption of LEED and ENERGY STAR buildings.