The Green Behavior Differences of Green Entrepreneur Intentions among Male and Female Students

Abstract

Many businesses are concerned only by the benefits they gain, regardless of the threat posed to environmental sustainability. Entrepreneurial sustainability is one form of effort to reduce the impact of environmental damage that we can do today. The entrepreneurs who have business activities based on environmentally friendly movement is often assumed as a green entrepreneur, ecopreneur, or sustainable entrepreneurship. Based on Braun's (2010) study using NEP (New Ecological Paradigm) to measure attitudes toward the environment said that women are more tied to the issue of 'green' than men, so this study also uses NEP as a measurement. Samples taken as many as 100 students with the composition of 50 male students and 50 female students. Hypothesis tested by t test to explore the difference of eco-friendly attitude on the green entrepreneur intention of male and female student. From this study it can be concluded that the average of the two groups studied were 8 identical NEPs and 5 identical NEPs. The average difference between the two groups was not significant at 12 NEP and only 1 NEP, the NEP7, was significant. So it can be concluded that today the interest of men and women to become an green entrepreneur is not identical, but the difference is not significant.