Abstract
Ten years ago, we began a conversation about what constitutes “greatness” in American business history and, in particular, how academics perceive greatness. One decade after our original publications, we surveyed forty-one experts in management, economics, and history to rank the greatest entrepreneurs and businesspeople in American history. Henry Ford once again topped our ranking. Steve Jobs entered the top five and Alfred Sloan dropped out of the top ten demonstrating that this is an active ranking exercise and that a great deal of change happens across a decade of capitalism. We also surveyed participants about the greatest minority and greatest female entrepreneur as well as most underrated entrepreneur.
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