Abstract

ABSTRACTThis paper explores the meaning of rock music to the definition of the North American baby boomer generation. The central argument is that postwar rock and roll, since the 1950s, has become associated with a timeless and ageless narrative animating postwar identity, style, and sociability. For the boomers in particular, the emotion, time, money, and fantasy invested in rock music has strengthened both the music’s biographical appeal and its intergenerational reach, as manifested through various technologies and commodities of memory such as classic-rock musical formats, vintage musical instruments, musician biographies, reunion concerts and festivals, nostalgia clothing, and concert memorabilia. Less attention has been paid, however, to the importance of amateur performance as a Bergsonian enactment of boomer memory that collapses the past into the present, especially within music clubs and camps, which this study addresses, supported by the author’s experience in an amateur music club.

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